Top 5 Casual Games on Android in New Zealand - Q1 2022

During the first quarter of 2022, the casual gaming market on Android in New Zealand experienced notable trends. Here’s a detailed look at the performance of the top 5 casual games: Wordle, Fishdom, Blockudoku®: Block Puzzle Game, Subway Surfers, and Talking Ben the Dog.

Wordle saw a significant rise in weekly downloads, peaking at 8.8K in the week of January 24. However, downloads gradually declined to around 1.2K by the end of March. Active users followed a similar pattern, with a peak of 9.2K in late January before decreasing to 2.1K by the end of the quarter.

Fishdom from Playrix maintained consistent weekly revenue, with a high of approximately $10.6K in the final week of March. Downloads saw a substantial increase mid-quarter, reaching 4.8K in the week of March 21, while active users peaked at 18.6K in the same period.

Blockudoku®: Block Puzzle Game experienced steady weekly revenue, with earnings around $40 in both mid-January and late March. Downloads remained relatively stable, averaging around 2K per week, while active users showed a gradual increase, ending the quarter at approximately 16.1K.

Subway Surfers from SYBO Games saw weekly revenue hover between $122 and $270, with a slight peak in late February. Weekly downloads were consistent, averaging around 2K, and active users grew from 18.2K at the start of the quarter to nearly 20K by the end of March.

Talking Ben the Dog from Outfit7 Limited had a remarkable increase in downloads, peaking at 4.3K in mid-February. Active users also surged, reaching a high of 6.9K in late February. Revenue remained minimal, with a slight increase to $3 at the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.